With a few exceptions, you'll get very similar results from the same prompt no matter which app you use-even if they use different LLMs. But the difference between these apps isn't really in the quality of their output. And the better apps allow you to set a 'voice' or guidelines that apply to all the text you generate. They all offer a much nicer workflow than ChatGPT or OpenAI's playground, both of which allow you to generate text with GPT as well. Now this isn't to say that none of these AI-powered writing apps are worth using. See how one writer created an AI writing coach with GPT and other ways you can use OpenAI with Zapier. If you wanted to, you could even create your own version of an AI writing assistant without code using Zapier's OpenAI integrations-that's how much these apps rely on GPT.

But most are really just wrappers connected to OpenAI's GPT-3 and GPT-4 APIs, with a few extra features built on top-even if they try to hide it in their own marketing materials. Some of the bigger apps are also integrating their own fine-tuning or using other LLMs like Claude. There's a big reason for this: 95% of these AI writing tools use the same large language models (LLMs) as the back end. Search Google for AI writing software, and you'll find dozens of different options, all with suspiciously similar features. So, if you're looking for an AI content generator that will help you write compelling copy, publish blog posts a lot quicker, and otherwise take some of the slow-paced typing out of writing, you've come to the right place. These AI writing tools are getting incredibly impressive, but you have to work with them, rather than just letting them spit out whatever they want.

Since AI is supposedly trying to take my job, I'm somewhat professionally interested in the whole situation. I've been covering this kind of generative AI technology for almost a decade.

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